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B2B Tech Leader In Need of True Results from Marketing
Digital Marketing Pro Looking to Expand My Customer Base
B2B SaaS Startup Looking for Immediate Growth

High-Tech B2B Software Marketing

My Approach
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Solutions for B2B Technology & SaaS Marketing

Accelerate Sales And Close Deals Before The Competition

People don’t like being sold to; they prefer making informed decisions using easily accessible information.

Businesses need to be discoverable and provide potential customers with the necessary resources and data for making quick, well-informed decisions. Nowhere more than the B2B technology sector has the significance of this shift been felt. Adapting to this generational change and catering to the evolving demands of modern buyers presents an opportunity to disrupt the market status quo dramatically. Your position in your industry is ultimately in your hands.

It’s time to take the reigns and actively grow your business.

B2B SaaS Startups
Marketing Accelerator Course

Comprehensive End-To-End Marketing Framework and Live One-on-One Consulting

SEO & PPC Digital Agencies
Unlock B2B Tech Clients

Empowering Your Digital Agency to Flourish With B2B Technology & SaaS Client

High-Tech B2B SaaS & Technology Firms
Marketing Strategy Digital Transformation

Expert consulting tailored to address the distinct challenges of the industry

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Recognized by Industry Leaders

2023’s Top Consulting Firm: Marketing Strategy for B2B Technology Companies

Chosen by First Page Sage and Evan Bailyn, pioneer of modern SEO and best-selling author of Outsmarting Google.

An Intentional Approach To Reaching Your Customers

Adapting to the new B2B sales landscape requires emphasizing speed, focusing on long-term revenue, and embracing transactional selling to outpace competition and secure customers effectively.

Comprehensive Approach

The Tao of B2B Tech Marketing

Once you recognize the futility of trying to control or manipulate customers, you can shift your marketing focus towards understanding and anticipating their needs and desires. By proactively providing relevant information and insights, you can successfully guide the customer to your target outcomes.

The first step is to accept the loss of control and understand that customers will make their own decisions, and neither you nor your competitors can dictate their journey. Instead, B2B tech companies should focus on deeply understanding customer needs and desires and providing readily available, high-quality content at every stage of the buyer’s journey. By deeply understanding customer needs and desires and offering readily available, high-quality content at every stage of the buyer’s journey, you can outperform the competition and remain part of the decision-making process.

White Paper: Why Your Go-to-Market Needs to Change

Guiding Prospects with Intention

In the B2B tech landscape, attempts to dominate or control the customer narrative are not just fruitless, but counterproductive. The contemporary marketer recognizes this and pivots to a role of guidance, understanding, and partnership.

Inbound marketing goes beyond just answering immediate queries; it respects the modern customer’s journey by offering relevant, top-tier information. This approach is not a one-way street—it’s a dance of offering insights and analyzing engagement patterns to refine what you present. Rather than merely reacting, it’s about taking the lead: dominating the industry conversation. By consistently being the most insightful voice, prospects naturally regard you as the authority, positioning you not just as a vendor, but as an industry leader.

White Paper: How to Be in Control While Following Prospects’ Wants and Needs

Seizing Opportunities in the Here and Now

In the world of B2B tech, it’s easy to get caught up in grand visions and big deals. Yet, the real magic often lies in the nuance and swiftness of transactional selling. It’s about recognizing that not every victory needs a parade; sometimes, it’s the quick wins that set the stage for monumental success down the road.

Transactional selling is an agile approach that prioritizes swift, smaller opportunities, fortifying relationships and setting the stage for consistent revenue growth. Far from being a mere hard sell, it focuses on building genuine connections, preventing clients from veering towards competitors and deepening future engagements. This method isn’t a solitary endeavor; it thrives when marketing and sales synchronize—marketing supplies a steady stream of qualified leads and rich content, while sales act with urgency to finalize deals and cultivate these new relationships. To truly excel, businesses must evolve, crafting sales teams specifically for this approach and fostering a data-driven culture. With aligned KPIs, they position themselves as agile frontrunners in the ever-evolving B2B sector.

White Paper: How Transactional Sales Reinvent Enterprise Success
White Paper

Why Your Go-to-Market Needs to Change

Adapt to the evolving B2B tech market by prioritizing discoverability and customer needs, embracing speedy transactional selling, and utilizing data-driven marketing tactics to maintain competitiveness and nurture sustainable growth.

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Free and Ungated

Hands-On B2B Tech Marketing Services for Unparalleled Growth

Amplify your B2B tech venture with insights honed across Tokyo’s innovation hubs to Silicon Valley’s tech epicenters. I bring a distinctive blend of technical acumen and strategic prowess, forged from reshaping markets and setting industry benchmarks. Partner with me for tailored strategies that propel ventures to distinction in a bustling marketplace.

Marketing Digital Transformation

Bespoke Consulting for B2B Tech

Transform your B2B tech venture with expert consulting tailored to address the distinct challenges of the industry; gain actionable insights, effective strategies, and a roadmap to success.

Realize Your Potential
Digital Agency Solutions

Unlock B2B Tech Clients

Unlock the untapped potential of B2B tech partnerships with tailored guidance that transforms challenges into strategic advantages; leveraging my deep-seated expertise, I bridge the gap between digital agencies and tech giants, ensuring you’re not just recognized, but revered.

Grow Your Agency
B2B Tech Marketing Course

B2B SaaS Startup Accelerator

Jumpstart your B2B SaaS startup’s marketing with a tech-tailored course, fortified with live one-on-one consultations. Dive deep into time-respecting, actionable strategies, all grounded in my extensive expertise navigating the B2B tech intricacies.

Launch with Purpose
Case Studies

See Proven Strategies in Action

Understand the power of adopting customer-centric strategies, adaptability, and collaboration through these case studies, demonstrating how embracing this new reality can drive success in the competitive business landscape.

Expanding into New Market Segments

How a Top Electronics Design Solutions Company Transformed Their Go-to-Market Strategy for Success in Untapped Segments.

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Revitalizing GTM Messaging

How a Leading Developer of Complex Engineering Design and Simulation Tools Optimized Their Go-to-Market Messages with Data-Driven Insights.

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Your Guide on This Journey

dtb

My expertise lies in understanding the evolving landscape for marketing B2B technology, customer needs, and the importance of speed in closing deals. I’ve successfully implemented customer-centric strategies and navigated the complexities of technical user requirements. As a passionate advocate for innovation in marketing, I welcome the opportunity to discuss ideas, share insights, and explore the potential of AI-driven personalization.

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Darin ten Bruggencate

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