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1. Header:
a. Product Name
b. Logo and Company Name
c. Tagline: One-liner that succinctly encapsulates the key customer benefit or the unique value proposition.
2. Impact Overview:
a. Briefly explain how the product addresses a key industry issue or challenge.
b. Describe how the product transforms or improves the customer’s situation.
3. Key Features and Their Customer Impact:
a. Feature 1: Describe the feature and explain its direct benefit or impact for the customer.
b. Feature 2: As above.
c. (And so on…)
4. Detailed Feature Descriptions and Applications:
a. For each major feature, provide a more detailed description and explain:
i. How it works (if applicable).
ii. When and why customers might use it.
iii. The specific value it offers customers (e.g., efficiency gains, cost savings, risk mitigation).
5. Case Scenarios:
a. Provide examples of common or impactful use cases.
b. Explain how the product can be applied in these situations to drive positive outcomes.
6. User Experience:
a. Describe the product’s user interface and any features designed to enhance usability.
b. Highlight how these contribute to a smoother, more effective user experience and therefore, customer success.
7. Performance and Credentials:
a. Share details of the product’s verified performance, certifications, or endorsements.
b. Show how these reinforce the product’s reliability and value.
8. Customer Testimonials (if available):
a. Include powerful customer testimonials that support the stated benefits and impact.
9. Call to Action:
a. Clearly state what prospects can do next to learn more or start using the product.
10. Footer:
a. Contact Information: Include phone, email, and website URL.
b. Social Media Icons: If applicable, add icons and links to your social media profiles.
c. Product Image or Diagram: An image or diagram of the product or a relevant graphical representation for services.
Top Discussions Among Marketing and Product Marketing Leaders
The scope of our conversation is truly open-ended, with any topic related to B2B technology marketing on the table for discussion. However, if you’re seeking inspiration, here are a few example topics to spark ideas and get the conversation started.