ROI Calculator

A. Introduction

1. Brief explanation of the ROI Calculator.
2. The importance of understanding the potential return on investment.

B. Input Fields

1. Cost of Current Solution: Includes costs of existing software, hardware, manual processes, downtime, etc.
2. Implementation Costs: The estimated costs to implement your product/service. This could include software costs, hardware if applicable, training, and ongoing maintenance costs.
3. Time Frame: The period over which the ROI will be calculated, often done annually.

C. Performance Metrics

1. Efficiency Metrics: Examples could include task completion time, number of errors, productivity rate, etc. The potential customer will input their current metrics and estimate what they would be with your solution.
2. Revenue Metrics: If applicable, metrics like sales conversion rate, customer lifetime value, upselling rate, etc.

D. Results Display

1. Calculation of Current Costs: This uses the input from the ‘Cost of Current Solution’ and ‘Performance Metrics’ sections to calculate current total costs.
2. Calculation of Proposed Costs: This uses the input from the ‘Implementation Costs’ and ‘Performance Metrics’ sections to calculate proposed total costs with your solution.
3. Display of Potential Savings: This subtracts the proposed total costs from the current total costs to show potential savings.
4. ROI Calculation: The ROI is calculated by dividing the potential savings by the proposed total costs, typically displayed as a percentage.
5. Payback Period: This is the period of time it would take for the savings to cover the proposed total costs.

E. Call to Action

1. Interpretation Guide: A brief explanation of the results and what they mean for the potential customer’s business.
2. Next Steps: Guiding the potential customer on what to do next – this could be scheduling a demo, contacting a sales rep, etc.

F. Disclaimers

1. Note on Accuracy: A disclaimer stating that the ROI calculator provides an estimate and that actual results may vary.
2. Data Privacy: Assurance that the data inputted will be kept confidential and will not be used without consent.