Testimonial

1. Introduction:

a. Client’s Name, Title, and Company
b. Date of Testimonial
c. Short description of the client’s company (optional)

2. Context:

a. Briefly describe the client’s situation or problem before they used your product/service.
b. Detail the client’s objectives or what they hoped to achieve by using your product/service.

3. Implementation:

a. Describe how the client implemented or started using your product/service.
b. Discuss any initial reactions or feedback from the client upon using your product/service for the first time.

4. Solution:

a. Describe how your product/service addressed the client’s problem or met their objectives.
b. Detail any specific features or aspects of your product/service that the client found particularly useful or beneficial.

5. Results:

a. Detail the results that the client achieved by using your product/service.
b. Quantifiable results are particularly impactful. These could include increased revenue, time saved, reduced costs, or other measurable improvements.
c. Mention any positive impacts on the client’s team, customers, or other stakeholders.

6. Comparison:

a. If possible, have the client compare your product/service to others they have used in the past.
b. The client should detail why your product/service is better.

7. Client’s Quote:

a. This is a direct quote from the client summarizing their experience with your product/service.
b. It should ideally encapsulate their satisfaction and the benefits they derived from your product/service.

8. Conclusion:

a. Restate the client’s name and title, and their company name.
b. Express gratitude for their feedback and their continued business.

9. Permissions:

a. Confirm that you have the client’s permission to use this testimonial in your marketing materials.
b. Detail where and when this testimonial may be used (website, social media, printed materials, etc.)