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dtb

Empowering B2B technology growth through data-driven marketing and innovative strategies.

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(Gerund)

Synergizification

(A very serious and totally not made-up word) A corporate cringe speak, derived from “synergy.” Refers to making multiple processes, such as sales and marketing, synergize to create synergy, especially when adapting to a changing B2B technology market.

Example: The executive leadership team suggested syncing with dtb about achieving higher synergy by synergizing sales and marketing through Synergizification.

Niche

The Complex World of B2B Technology Marketing

B2B technology marketing is a unique landscape characterized by multiple stakeholders, evolving buying patterns, and the need for efficiency in allocating resources. To navigate this challenging domain, it’s crucial to balance stakeholders’ needs, optimize go-to-market strategies, and leverage marketing automation tools. In this hyper-niche field, I specialize in driving engagement, conversions, and marketing performance for B2B technology and software companies.

Bio

My Professional Background

I am a B2B technology marketing expert in creating and executing successful go-to-market strategies, content development, and digital marketing campaigns for industry-leading companies. With a strong focus on data-driven marketing approaches, MarTech strategy implementation, and cross-functional collaboration, I have consistently delivered outstanding results and driven growth for businesses in the B2B technology sector.

Born in the United States and educated in Japan, I have a diverse international background and multicultural experience that sets me apart as a truly global marketing leader. I have lived and worked in various countries, including Japan, Taiwan, Brazil, and Chile, and have traveled extensively for work to Europe, India, and China. This has allowed me to develop a deep understanding of diverse markets and cultural nuances.

Speaking Topics

Key B2B Tech Marketing Topics

Darin is a sought-after speaker on a range of topics related to B2B technology marketing, including:

AI-Driven Personalization in B2B Tech Marketing

Transactional Selling and Targeting Long-Tail Markets for Business Growth

MarTech Strategy for B2B Technology Companies

Fostering Adaptability & Innovation in Global High-Performance Teams

Mastering KPIs & ROI Metrics

Recommendations

Authentic testimonials from colleagues showcasing the impact and success we’ve had together.

View on LinkedIn

Darin stands out as a forward-thinking strategist, skillfully breaking down new initiatives and setting clear expectations for the team. He consistently leverages data to drive strategy, allowing us to identify opportunities and optimize campaigns effectively. His emphasis on data-driven decision-making in marketing has left a lasting impression on my professional career.

Thai Luong
Marketing Technology Manager

Darin masterfully blends creativity with business acumen, skillfully building and scaling digital marketing teams that produce high-quality content and campaigns with measurable results. He’s a supportive collaborator, motivating others to exceed their potential.

Chris Banton
Director of Marketing

Darin is an exemplary client, known for his communication, honesty, and strong leadership. His pursuit of excellence drives significant growth in the product lines under his management.

Evan Bailyn
CEO at First Page Sage

Darin is a remarkable marketing professional with exceptional industry knowledge and product expertise. His relentless pursuit of perfection led to groundbreaking product launches and compelling messaging.

Sam Sattel
Digital Strategy Director

Contact

Peer-to-Peer Insights and Strategies

As a fellow B2B marketing professional, I know how valuable it is to exchange ideas, insights, and experiences with others in the field.
No sales pitch, just two professionals having a friendly conversation.

Top Discussions Among Marketing and Product Marketing Leaders

The scope of our conversation is truly open-ended, with any topic related to B2B technology marketing on the table for discussion. However, if you’re seeking inspiration, here are a few example topics to spark ideas and get the conversation started.

AI-driven Marketing Personalization

Positioning Technical Solutions

KPIs & ROI Metrics

Targeting Long-Tail Markets

Fostering Adaptability & Innovation

Sales Enablement & Field Training

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