Expertise

Comprehensive B2B Technology Marketing

Specializing in crafting customer-centric messaging strategies, optimizing go-to-market campaigns, and utilizing data-driven insights to drive engagement, conversions, and overall marketing performance for B2B technology and software companies.

Go-to-Market Strategy and Planning

Accelerate Business Growth with Tailored Strategies and Targeted Messaging

Craft custom strategies aligned with your objectives, audience, and products. Develop compelling messaging, create precise customer personas, map customer journeys, and optimize audience segmentation for seamless, engaging experiences.

Campaign Strategy and Planning

Drive Leads, Conversions, and Retention Across Customer Lifecycle

Design and execute campaign strategies to optimize marketing efforts. Demand generation, lead capture, and nurturing. Support sales campaigns, new customer onboarding, and upsell, add-on, and renewal initiatives, fostering growth and satisfaction throughout the customer journey.

Content and Messaging

Create Impactful, Resonating Content for B2B Tech Audiences

Generate impactful content that connects with your target audience. Craft technical messaging and devise content strategies, providing direction and developing content types such as product collateral, ensuring a consistent brand image across channels.

MarTech Strategy

Boost Performance with Custom Strategies, Tool Recommendations, and Seamless Integration

MarTech strategy expertise to help you harness marketing automation and CRM systems effectively. I identify gaps in your MarTech stack, suggest new tools or features, and facilitate internal roll-out and communication to stakeholders, ensuring smooth adoption and successful integration.

Data-Driven and Performance-Measured

Quantifiable Success

In everything I do, I adopt a data-driven, performance-measured approach to guarantee quantifiable success. Utilizing data insights and monitoring key performance indicators, I persistently fine-tune strategies, content, and campaigns to deliver concrete results and boost return on investment.

Philosophy

The Tao of B2B Technology Marketing

Adapting to the new B2B sales landscape requires emphasizing speed, focusing on long-term revenue, and embracing transactional selling to outpace competition and secure customers effectively.

An Intentional Approach to Reaching Your Customers

Case Studies

See Proven Strategies in Action

Understand the power of adopting customer-centric strategies, adaptability, and collaboration through these case studies, demonstrating how embracing this new reality can drive success in the competitive business landscape.

Expanding into New Market Segments

How a Top Electronics Design Solutions Company Transformed Their Go-to-Market Strategy for Success in Untapped Segments.

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Revitalizing GTM Messaging

How a Leading Developer of Complex Engineering Design and Simulation Tools Optimized Their Go-to-Market Messages with Data-Driven Insights.

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Recommendations

Authentic testimonials from colleagues showcasing the impact and success we’ve had together.

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Darin stands out as a forward-thinking strategist, skillfully breaking down new initiatives and setting clear expectations for the team. He consistently leverages data to drive strategy, allowing us to identify opportunities and optimize campaigns effectively. His emphasis on data-driven decision-making in marketing has left a lasting impression on my professional career.

Thai Luong
Marketing Technology Manager

Darin masterfully blends creativity with business acumen, skillfully building and scaling digital marketing teams that produce high-quality content and campaigns with measurable results. He’s a supportive collaborator, motivating others to exceed their potential.

Chris Banton
Director of Marketing

Darin is an exemplary client, known for his communication, honesty, and strong leadership. His pursuit of excellence drives significant growth in the product lines under his management.

Evan Bailyn
CEO at First Page Sage

Darin is a remarkable marketing professional with exceptional industry knowledge and product expertise. His relentless pursuit of perfection led to groundbreaking product launches and compelling messaging.

Sam Sattel
Digital Strategy Director

Contact

Peer-to-Peer Insights and Strategies

As a fellow B2B marketing professional, I know how valuable it is to exchange ideas, insights, and experiences with others in the field.
No sales pitch, just two professionals having a friendly conversation.

Top Discussions Among Marketing and Product Marketing Leaders

The scope of our conversation is truly open-ended, with any topic related to B2B technology marketing on the table for discussion. However, if you’re seeking inspiration, here are a few example topics to spark ideas and get the conversation started.

AI-driven Marketing Personalization

Positioning Technical Solutions

KPIs & ROI Metrics

Targeting Long-Tail Markets

Fostering Adaptability & Innovation

Sales Enablement & Field Training