Enhancing Blog Content With AI: Our Strategy for Better Reader Experiences

As a marketing-focused company, we are always exploring new technologies and strategies to improve our content and better serve our clients. One of the most exciting developments in recent years is artificial intelligence (AI), which has begun to revolutionize content creation and search. While we’re excited about the potential of AI, we also recognize that it’s an evolving field with many unknowns. That’s why we’ve developed a plan based on the crawl, walk, run, fly framework to elevate our AI-generated content and ensure we continue to provide valuable insights for our clients.

Taking Baby Steps with AI: The Crawl

In the early stages of integrating AI into our content creation process, we began with “crawl” blog posts. These are AI-generated articles written from a single, albeit advanced, prompt. Although simple and somewhat generic, these posts serve a purpose: driving traffic to our site and boosting the SEO of our more in-depth research papers and strategy guides.

By monitoring the inbound traffic of these “crawl” blogs, we gain insights into the topics that resonate with you, our clients, and readers. This understanding allows us to refine our content strategy and focus on creating more engaging “walk” level blogs based on multiple prompts.

Stepping Up Our Game: The Walk

Taking the insights from the “crawl” stage, we enhance our content by transforming it into more engaging “walk” level articles. These articles are created with multiple prompts, utilizing AI-generated outlines and drafts, which our team of experts then refines and improves. By maintaining control over the direction and quality of the content, the AI serves as a ghostwriter and editor, helping to add depth and substance to the articles.

Once the “walk” level blogs are complete, we repost them and update the canonical link of the original “crawl” blog to reference the new, improved content. In this way, we provide you with more valuable and engaging articles based on the topics that have proven to be of interest to our clients and readers.

Picking Up the Pace: The Run

After identifying overarching trends in “walk” level blogs, we move on to the “run” stage. Here, we combine multiple “walk” articles into a single, comprehensive post, guide, or research paper. Although these resources are predominantly human-written, AI still plays a role as an editor and assistant for our human writers, ensuring the highest quality content.

By incorporating both human expertise and AI capabilities in the “run” stage, we create well-rounded and informative resources that cater to your interests and provide greater value than any single “crawl” or “walk” blog post could offer.

Soaring to New Heights: The Fly

As we approach the “fly” stage, we enter uncharted territory. AI technology is advancing at an incredible pace, making it nearly impossible to predict what a “fly” blog post will look like as AI’s capabilities evolve. Rather than trying to foresee the future, we’re focusing on adapting and innovating as AI continues to develop, pushing the boundaries of what’s possible in content creation.

We invite you to join us on this exciting journey as we explore the potential of AI-driven content and progress through the crawl, walk, run, and fly stages. To stay informed about new content and insights, be sure to sign up for our newsletter. As a commitment to providing you with the highest quality information, we promise that only “walk” level articles or higher will be featured in the newsletter – no “crawl” posts will make the cut. Together, let’s discover the future of AI-generated content and create a more engaging, informative experience for our clients and readers.